Monthly Archives: September 2010

An example of Thought Leadership Selling in the Life Insurance industry

Posted on September 9, 2010 by sdiorio

In 2005 the Guardian Life Insurance Company of America created a proprietary sales and marketing tool for its 3,000 financial advisors nationwide called the Living Balance Sheet. The Living Balance Sheet is a web based tool that organizes every piece of … Continue reading →

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Making Selling Simpler

Posted on September 3, 2010 by sdiorio

Here is a clever video our crack team created that explains a good way to make thought leadership selling simpler. While the video oversimplifies many of the challenges of good solution selling or needs based selling – it zero’s in … Continue reading →

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A CEO survey by IBM reinforces the role of thought leadership selling in the future

Posted on September 1, 2010 by sdiorio

A recent survey of 1,500 CEO’s by IBM titled Capitalizing on Complexity provides validation of many of the concepts underlying thought leadership selling, including the growing importance of: Creativity and original thinking in business success Rethinking how you engage with … Continue reading →

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