An example of Thought Leadership Selling In Business Banking

 

SunTrust Bank recently won Nine Greenwich Excellence Awards for Outstanding Service in their business- to-business service lines – Small Business and Middle Market Banking.

In the press release quoted below SunTrust cited their innovative thought leadership selling programs as one of the keys to behind their success in developing deeper customer relationships in these challenging and highly competitive market segments.

“SunTrust is proud of these prestigious Greenwich Excellence Awards, which are a direct reflection of our continuous efforts to provide our small and mid-size business clients with innovative solutions to help them be successful,” said Tom Kuntz, SunTrust commercial line of business executive.  ”We recognize that businesses need a financial partner who understands their needs – from enhancing cash flow to financing their business. We are committed to delivering the best quality service to our clients, whose business and trust we greatly value.”

As part of its ongoing commitment to building solid relationships across business segments, SunTrust continues to deliver valuable insights and resources such as the recently launched Cash Management Evaluator (available at www.bizsolutionscentral.com) which helps small businesses learn more about where they have the best opportunities to improve cash flow along with actions they can take to keep their business on solid ground.

For anyone interested in differentiating their sales experience by delivering original and valuable trusted advice to high value clients, it is probably worth a look.

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