Thought leadership has become a top priority for executives who sell high value products to sophisticated clients - such as technology, insurance, B2B solutions, health care or advisory services. The majority of marketers have increased their spending on custom thought leadership content because new ideas, education and relevant advice are fast becoming the key to differentiating the client experience, opening doors and profitably developing their highest value customer segments. Despite this focus and investment in third party advisory content and marketing materials the standard for education, new ideas, and useful advice is remarkably low in most industries in the eyes of the customer.
In this session of the Profitable Channels Growth Webinar Series, partner Stephen Diorio will interview leading Thought Leadership Marketing expert Grant Butler to discuss:
- How top sales organizations such as IBM, SunTrust Bank, CBS, and DuPont have been able to differentiate and grow their business with thought leadership selling assets
- 6 practical keys to successful thought leadership selling
- How to profitably focus your organization’s thought leadership efforts to drives sales results and eliminate waste
- How to write, source and package quality thought leadership assets from inside and outside your company
If you are you interested in how to differentiate and grow your sales, then click here to listen to our recent webinar discussion on Using Thought Leadership to Different and Grow Your Sales.
About the presenters
Grant Butler, is the author of the soon to be released book: Think, Write, Grow: How to Build Your Business By Writing Thought Leadership Material (Assets) and the CEO of the Editor Group, a firm that creates thought leadership content assets for dozens of top sales organizations including: IBM, PWC, Oracle, and SAP
Stephen Diorio is a managing partner at Profitable Channels. He has deployed thought leadership selling programs and tools at top sales organizations including: Intuit, CBS, Oracle, DuPont, Wells Fargo and SunTrust Bank.